Tough Predictions for Print Media & Advertising

The NY Times is reporting that according to the 11th annual entertainment and media outlook report that was released today there is going to be a .5% drop in ad spending this year compared with 2009. This is actually an improvement from 2009 when ad spending dropped 15.2% compared with 2008. But according to the article there is more tough news to swallow:

“Although ad spending will increase in 2011, 2012, 2013 and 2014, the report forecasts, the total in 2014 will still be 9 percent less than it was in 2007.

By 2014, ad spending in categories like the Internet, television and radio is expected to exceed the spending levels of 2009, according to the report, while ad spending in categories like consumer magazines, trade magazines, newspapers and directories is projected to be lower than it was in 2009.

Newspaper ad spending is under pressure to the point, the report says, that the total amount of ad spending online will surpass the amount spent in newspapers this year.”